Brands will need to leverage new shopper marketing strategies and technologies to get noticed, to stay top of mind, to drive engagement and loyalty, and to generate sales.įorbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.This list is incomplete you can help by adding missing items.
To stay top of mind (or get noticed in the first place) and drive engagement, consumer promotions like sweepstakes, rebates, gift-with-purchase, receipt-scan rewards and bank credit card-linked offers can all help brands create pathways to savings for eager consumers right now-when they matter the most.įor CPG brands, 2023 will be an uncertain year with inflation rising, continued layoffs and shoppers combining online and in-store channels to optimize deal-seeking and price comparisons on the path to purchase.For some brands, loyalty programs can be drivers of deeper connection and engagement, offering the potential for hyper-personalized promotions and incentives.Brand bets on retail media networks, digital out-of-home and advanced TV and shoppable content have all helped elevate shopper marketing by delivering targeted offers for in-store and online shoppers to win the price-comparison rumble. Innovative strategies include leveraging the latest advancements in marketing technologies to connect with consumers inside and outside of the physical retail environment.The good news is that price-conscious consumers are open to being wooed, but brands will have to make themselves attractive, engaging and available for discovery. For the new year ahead, CPG brands have a real opportunity to step up their game and connect with customers on their terms.
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